iMac, iPod, iPhone and i...

A lot has been written, debated, discussed some have also just cussed, but say what you want no one has been able to iGNORE Apple and its products.

As a brand it either became the "Apple of your i" or remained a "rotten apple" but Steve Jobs ensured that the apple was noticed and remains noticed ever since its comeback.

What is it about the products that get them noticed?

In my opinion it is the combination of two factors

1. A fantastic product design.
2. Great marketing to go with it.

In its second coming we have seen Apple come out with products that have made people desire them, want to touch them possess them, products that have the 'cool factor' products which people lust after. The products have been minimalistic in their design, simple and intuitive to use.
As any engineer will know a simple design is the most difficult to create similarly I am sure any programmer will agree that a lot of thought goes into writing code that is simple and elegant.

The products were also blessed with flashy, glamorous and rock concert like releases to match it.

Apple has been lucky to have two geniuses behind these two factors

1. Jonathan Ive - Design Guru at apple. The person behind the iPhone, iMac and iPod.
   
2. Steve Jobs - CEO Apple. The person whose keynote addresses have become major calendar events in themselves.

http://en.wikipedia.org/wiki/Jonathan_Ive
http://en.wikipedia.org/wiki/Steve_Jobs

It has been interesting watching these two people with contrasting styles, one who has kept out of the limelight preferring to work behind the scenes and the other who seems to have been born for the limelight have teamed to produce some fantastic products. The common thing linking them is that both are said to be perfectionists.

All in all looking forward to some more rabbits to be pulled out by this duo of magicians from their hats.